Demand Capture Manager, Search & AI

About Zip Security Cybersecurity for growing businesses is broken. Even enterprises spend heavily across hundreds of disconnected tools for marginal real-world benefit. For startups and mid-sized firms, this gap often means forgoing security entirely, or cobbling together a solution that leaves them vulnerable in other ways. At Zip Security, we build solutions that make enterprise cybersecurity effective and doable for growing businesses of all kinds, whether or not they have a security team in house. Our product is a complete security program that automates device management, endpoint security, identity and access management, compliance, and managed IT and security operations to keep teams of all kinds protected. We help our customers pick their right security frameworks, correctly deploy the tools, policies, and controls they need, and keep everything enforced over time, so their business is protected and compliant, 24⁄7. Zip is at the cutting edge of what’s possible in cybersecurity, and dedicated to delivering value for our customers. It’s a big part of why we’re backed by Ballistic Ventures. Major platforms are opening APIs that enable automated management at scale, new government initiatives are surfacing global threat data, and we’re positioned to be the first to properly integrate all of it. We’re looking for driven, talented people to help us get there. If this resonates with you, we invite you to consider building alongside our team. About the Role Demand for what Zip Security does already exists. Security buyers are researching the exact problems we solve every day, across Google, ChatGPT, and other AI answer engines. This role exists to capture that demand: make sure those buyers find Zip, and turn what they find into pipeline. At its core, this is a role for a strong SEO and AEO expert who is curious about Google Ads. You’ll own organic and AI search end to end, guide our paid search program alongside the agency that runs it, and have support on reporting and strategy. It’s the right role for someone who wants to understand why the numbers moved, not just report that they moved. What You Will Build at Zip Security An organic search engine that wins high-intent queries. Own Zip’s SEO strategy end to end, from technical foundations (crawling, indexing, site architecture, structured data) through content, internal linking, and authority. Zip’s AEO strategy. Systematically grow Zip’s visibility and citations when buyers research security and compliance questions through ChatGPT, Google AI experiences, and other answer engines. A search roadmap built on real buyer questions. Identify the topics and queries security buyers are actively researching, prioritized by commercial opportunity rather than search volume. A conversion engine, not just …